Privacy Policy
This Privacy Policy outlines how https://playstorm.uk/ ("the Site", "we", "us", "our") collects, utilizes, and safeguards your personal data when you use our platform or make purchases.
Data We Collect
When accessing our Site, we automatically gather information about your device and interactions. We also collect details needed to fulfill your orders. Additional data may be collected if you reach out to our support team. “Personal Data” refers to any information that can personally identify you.
Device Data
- Examples: Browser type/version, IP address, time zone, cookies, pages viewed, search queries, and user behavior on the Site.
- Purpose: To ensure smooth operation of the Site and analyze user activity for enhancements.
- Source: Automatically gathered via cookies, tracking pixels, and server logs.
- Sharing: Provided to service providers like Shopify and marketing partners including Facebook and Instagram.
Order Data
- Examples: Your full name, billing/shipping addresses, payment information (card details), email, and phone contact.
- Purpose: To complete orders, arrange delivery, verify payments, send confirmations, and prevent fraud.
- Source: Directly given by you during checkout.
- Sharing: Shared with Shopify and selected advertising platforms.
Customer Support Data
- Examples: Contact details and address information.
- Purpose: To address customer questions and uphold quality support.
- Source: Provided by customers during communication.
- Sharing: Possibly shared with Shopify and marketing services.
Children’s Privacy
Our Site is intended for users aged 18 and over. We do not knowingly collect personal data from minors. If you believe a child has submitted personal information, please contact us immediately to have it removed.
Data Sharing
Your personal data may be disclosed to trusted third parties to facilitate our services, including:
- Shopify (e-commerce provider): Shopify Privacy Policy
- Facebook & Instagram (advertising partners): Manage your preferences at Facebook Help Center
- Legal compliance: We may share information to meet legal requirements or defend our rights.
Advertising and Tracking
Your data might be used to provide tailored ads, such as:
- Google Analytics: Tracks site activity. Google Privacy Policy | Opt-out
- Facebook/Instagram Ads: Adjust your settings here: Facebook Help
- Ad Choices: Network Advertising Initiative
Managing Ad Settings
- Facebook: Ad Preferences
- Google: Ad Settings
- Bing: Bing Ad Controls
- Global Opt-out: Digital Advertising Alliance Opt-out
How We Use Your Data
Your personal information is utilized to:
- Process and deliver your purchases
- Manage payment transactions
- Complete your requests and orders
- Send newsletters, updates, and promotional offers
Legal Basis for Data Processing (EEA Residents)
We process data based on:
- Your consent
- Performance of a contract
- Legal obligations
- Protection of vital interests
- Public interest tasks
- Our legitimate business interests
Data Retention
We retain your personal data after purchases unless you request its removal.
Automated Processing
If you live in the EEA, you may object to automated decision-making. While we don’t use extensive automation, Shopify may employ limited automation to combat fraud, such as:
- Temporary blocking of IP addresses after several unsuccessful payment attempts
- Short-term denial of payments from suspicious sources
Your Rights (EEA Residents)
- Access your personal data
- Request data portability
- Ask for corrections or deletion
More details on data transfers are available here: Shopify GDPR Information.
Cookies
Cookies are small files stored on your device to enhance your browsing experience. We use several types:
Essential Cookies
| Name | Purpose |
|---|---|
_ab | Controls admin access |
_secure_session_id | Supports navigation |
cart | Keeps track of your shopping basket |
cart_sig, checkout_token, etc. | Facilitates checkout process |
secure_customer_sig | Manages user authentication |
_shopify_u | Customer account handling |
Analytics Cookies
| Name | Function |
|---|---|
_tracking_consent | Records your tracking permission |
_landing_page, _orig_referrer | Tracks landing pages |
_shopify_y, _s, etc. | Shopify’s analytics tools |
Cookies last anywhere from 30 minutes up to 2 years. You can manage cookie preferences through your browser settings. Learn more at: All About Cookies.
Do Not Track
We currently do not alter data collection based on “Do Not Track” signals due to inconsistent standards.
Policy Updates
We may revise this Privacy Policy from time to time to reflect legal or operational changes.
Last Revised: 27 March 2024
If you have concerns regarding our data handling, you may contact the UK Information Commissioner’s Office:
ICO Complaint Portal